Why the world meets in Hamburg

Cruise Days, Jörg Modrow

Hamburg - Hanseatic charme meets urban vibes

Hamburg is special, and it’s not only the locals who say that the northern German city on the Elbe is the country’s most beautiful. As a Hanseatic trade centre it is steeped in tradition while at the same time exuding young urban vibes. With bars floating on water, historic warehouses, industrial architecture and ships of all sizes the scene is set for stunning events and conferences as well as innovative incentive travel.

Hub for trade and business

With about 1.7 million inhabitants, Hamburg is Germany’s second largest city and as a member of the medieval Hanseatic League has always been a hub for trade and business. Its harbour between the North and the Baltic Sea is Germany’s largest and also one of Europe’s biggest ports. The city’s distinctive maritime flair, elegant city centre and many green spaces make it an extremely popular visitor and meetings destination. In recent years, innovative urban developments such as HafenCity (Harbour City) have added to Hamburg’s attraction, and the city has gained worldwide recognition as a ‘green metropolis’ and European showcase for sustainable living and tourism. In 2011, it was named European Green Capital, and the Hamburg Convention Bureau carries the Green Globe certificate.

Containerhafen / Windkrafträder
Containerhafen / Windkrafträder, Christian Spahrbier, www.mediaserver.hamburg.de

Did you know?

2,500 bridges cross Hamburg's many rivers and canals. This makes Hamburg the city with the most bridges in Europe - even more than Venice, Amsterdam and London combined!

Speicherstadt Abendstimmung, www.mediaserver.hamburg.de, Christian Spahrbier

Transport & Location

Flughafen Hamburg
Flughafen Hamburg, Michael Penner, www.mediaserver.hamburg.de

Transport and Location

With an international airport and several train stations served by InterCityExpress (ICE) trains, Hamburg is conveniently positioned for national and international visitors. The airport is only about six miles from the city’s exhibition and congress centre and - just as the centrally located main station - connected by public transport.

MICE Infrastructure

MICE Infrastructure

The more than 70,000 events taking place in Hamburg each year are testament to the city’s credentials as a MICE location. Hotel capacity has grown considerably over recent years with 53,000 rooms providing a wide range of options. Apart from elegant luxury in hotels such as the famous Louis C. Jacob or properties reflecting the city’s maritime heritage such as Hotel Hafen Hamburg, there is also a very good choice of modern design hotels (e.g., 25hours Hotel Number One, Barceló Hamburg, East Hotel).

The city’s main convention venue CCH Congress Center Hamburg is centrally located near Dammtor train station and right next to the beautiful Planten un Blomen Park. About 160 conventions and meetings, such as Seatrade Europe Cruise Convention, World Publishing Expo or Intermodal Europe, are organised here each year, with transport and logistics, energy and the environment as well as technology and innovation being major industry sectors choosing Hamburg as a location for business and networking.

Among the city’s more unusal venues it is particular the museums that stand out for events and congresses: The one of a kind IMM

Cruise Days
Cruise Days, Manuel Lebowsky, bcs Media Hamburg

International Maritime Museum is a stunning location in Hamburg’s oldest surviving warehouse. The emigration museum Ballinstadt Hamburg is dedicated to the millions of European emigrants who once embarked from here to the New World, and event organisers can incorporate the fascinating exhibition on site as well as transport guests to times past. Apart from event ships, there are also historic locations in Hamburg’s atmospheric Speicherstadt. The world’s largest single complex of traditional brick warehouses was selected as a UNESCO World Heritage site in 2015 and is one of the city’s main visitor attractions.

Things to see & do

Hamburg, Jörg Modrow

Things to see & do

Hamburg’s city centre is packed full of sights and shopping streets, not to forget the wonderful 160-hectar Alster lake as a paradise for sailors and rowers and perfect for gentle strolls along the water right in the heart of town. St. Michael’s Church, known as ‘Michel‘, with its 132 metre high Baroque spire (great views from the viewing platform at 106 metres!), is one of Hamburg’s most famous traditional landmarks. The Herzog & De Meuron designed Elbphilharmonie concert hall right on the waterfront of the Elbe in the HafenCity is set to become a new iconic Hamburg sight.

Apart from visitor favourites such as the St. Pauli neighbourhood featuring the famous nightlife district Reeperbahn or the wonderful fish market in Altona, Hamburg also offers some unique natural attractions just outside town: Hamburg Wadden Sea National Park is the smallest of the three UNESCO-listed German Wadden Sea National Parks. Situated in the estuary of the Elbe in the North Sea it is a wonderful destination for day trippers, featuring pristine nature and perfect for walks through the tidal flats, dipping in the sea or a bit of bird watching.
For some typical Hamburg food and drink options, try the Franzbrötchen pastry, the famous fried fish rolls, Labskaus, a dish traditionally eaten by sailors, or visit one of the coffee roasting houses in the Speicherstadt.

Key Industries

Hamburg Metropolitan Region: Fortress of research in the far north.

The Hamburg region stands out from the crowd due to its strengths in energy + the environment, transport + logistics and technology + innovation. It plays a key role in the area of renewable energies, which are a focus of industry, the research community and politics in equal measure.

The Port of Hamburg is one of the major gateways to Europe, e.g. for China, and therefore one of the major reasons that logistics companies settle here and profit from the infrastructure.


Find more information about German Expertise

technology + innovation
energy and the environment
transport + logistics

Technical Visits

Technical Visits

Technology and innovation

Transport and logistics






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