Facts and Figures
Market research is key
Market research is an important tool to monitor the German meetings and events industry in order to remain leading in the global competition of meeting destinations. In addition to its own market research, the GCB commissions various studies on a variety of topics concerning the German meetings market.
The GCB’s research is published in parts exclusively for GCB members. A selection of the GCB’s public studies can be found here.
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