Trends and Innovation

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(Mega)trends and Innovations shaping our industry

Trendwatching and keeping up to date with the latest innovations in society and the meetings industry are important tools to keep the German meetings and events industry leading in the global competition of meeting destinations.

To be on top of its game, the GCB partners with various research institutions such as the Fraunhofer Institute, Europe’s largest application-oriented research organisation, to work together on different studies and research projects.

These projects look at a wide range of topics, such as the development of the German meetings industry in general, current trends and topics that influence the way we hold meetings today as well as the global megatrends shaping the future of the meetings and events industry.

The GCB’s research is published in parts exclusively for GCB members. A selection of the GCB’s public studies on trends and innovation can be found here.

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