© BMW AG
Munich, Transport and logistics
07 Sep 2016

BMW Provides Presents for company’s 100th Anniversary

BMW, based in Munich and Germany’s 4th largest company is celebrating its 100-year anniversary and providing all the presents. In honor of this momentous occasion, meeting planners will now have access to the BMW Group Classic site, the home of the first BMW factories as part of its expanded function facilities that collectively have been renamed the BMW Group Event Forum. The celebration continues in September at Munich’s Olympic Stadium with 3 days of jam-packed festivities that highlight the company’s history and look forward to the next 100 years of BMW innovation.


In addition to the new meeting space, the BMW Group Event Forum also includes the BMW Welt and the BMW Museum. These two facilities have 20 different event areas and hold 500 professional events a year. The BMW Welt is one of the most modern symbols of the city and one of its most visited attractions. The BMW Welt Museum showcases the 100-year history of the BMW brand and displays 125 of the most valuable BMW cars, motorcycles and engines. The new meeting space, the BWM Group Classic is listed as a site of historic importance and can accommodate up to 30 people in each of 3 workshop rooms and 400 people in the aircraft engine hall.  The vehicle exhibition gallery area is also home to 80 exhibits from the company’s 100-year history.

Meeting planners can easily wow their attendees with customizable experiences—like exclusive tours of the historic collection, the workshop and 100-year room. Additionally the staff at BMW Group Classic is also available to give private talks on the history of the company and its three brands, BMW, MINI and Rolls-Royce. They are passionate about the company and have expertise in the preservation and restoration of the brand’s historic automobile and motorcycles.

Perhaps the best way for attendees to experience Germany automotive innovation first hand is to get behind the wheel. BMW on Demand makes it easy for participants attending events at its Group Classic sites to lease various BMW models such as the M3 or the BMW i8 by the hour or by the day. Another easy way meeting planners can create lasting memories of their event is to offer safety training or driving in hazardous conditions classes for their attendees staffed by expert BMW instructors.

BMW will be celebrating its 100 years of manufacturing with a festival on September 10 at the Olympiapark Park Harp, the BMW Welt and the BMW Museum. Some highlights will include 1,000 proud BMW owners convening at the Olympiapark Park Harp from all over the world, the BMW Welt will display its Next 100 Years interactive exhibits including the revolutionary BMW VISION NEXT 100 concept car and there will be free tours at the BMW Museum. At night, BMW Centenary Show ticket holders will party through 100 years of BMW history and celebrate the company’s historic milestones with vintage cars and international top musicians and celebrities. More information about the BMW Festival at: http://www.bmw-festival.de/

© BMW AG
© BMW AG
© BMW AG
© BMW AG
© BMW AG
© BMW AG
© BMW AG
© BMW AG

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