View of Lujiazui district in Shanghai, China, fazon/fotolia
CVB, Globalisation, China
06 Jan 2015

German Convention Bureau (GCB) to increase presence and focus on Asian market through new operations in China

Beginning in early 2015, the German Convention Bureau (GCB) will increase its presence in the Asian market through new operations in China.

In sync with the GCB’s charter to further the German meetings industry, the move into China emphasizes the importance of this market for Germany.

Chinese business trips account for 40 percent of the total number of journeys to Germany (e.g., 964,000) – a level not seen from any other individual source market.

Additionally, research data from organizations such as the Global Business Travel Association (GBTA) predicts that China will overtake the USA as the largest nation of business travellers by 2016.

Matthias Schultze, Managing Director of the GCB, said, "China is a growing, important market for the German meetings industry and we look forward to working more closely with Asian buyers and planners.”

Operations in China will build on initial activities undertaken by the GCB in collaboration with the German National Tourist Office, including Chinese event planner visits to Munich and Nuremberg; press meetings in Shanghai and Beijing; and an online Germany meetings tutorial program (via http://germany-meetingexperts.com) which has drawn over 600 Chinese event planners since being launched in September 2014.

With the introduction of representatives in China, the GCB now has feet on the ground on three continents, with offices also in Frankfurt and New York City.

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