German meetings industry presents itself as professional, innovative and sustainable at IBTM World 2015
Working together with 55 German event locations as well as with marketing organisations of local councils and also with hotels and further service providers, the German Convention Bureau (GCB) will showcase Germany as the leading international location for meetings, conferences and other events.
Germany has now been the number one among Europe’s conference and meeting locations for over a decade. It owes this success to its outstanding infrastructure, excellent value for money and the expertise of German local councils and regions in significant spheres of business and research which are of relevance to the various focal areas of events.
These areas of expertise will be highlighted at the German stand together with the innovative potential of the German meetings industry and the available options for “green” meetings in Germany. In addition, event planners will be given valuable tips on how to assess a venue and how to create customer loyalty. They will also receive up-to-date information on current trends in products and services.
Targeting hosted buyers, in particular, GCB will give three destination-specific presentations on each day. Moreover, there will be a fun element at the German stand in the form of a selfie box where some great moments can be captured. A touch of pre-Christmas German cosiness will be added at the coffee, tea and cocoa bar of Dresden Marketing GmbH as well as Nuremberg gingerbread from the Nürnberg Convention. The Stuttgart Marketing GmbH Convention Bureau will be serving Stuttgart apple juice and Kessler sparkling wine, and the Cologne Convention Bureau will treat visitors to Kölsch beer, served by traditional Cologne waiters in their special uniforms.
The German group stands form part of the foreign trade fair programme of the Federal Republic of Germany. The German Ministry for Economic Affairs and Energy is participating with its German Pavilions in collaboration with the Association of the German Trade Fair Industry (AUMA). Companies with products and services “made in Germany” thus have a tool to promote their international trade operations on favourable conditions.
In 2014 EIBTM attracted over 8,700 trade visitors, hosted buyers and journalists from all over the world wanting to learn about the products and services which were offered by more than 2,900 international exhibitors. Around 4,000 top buyers were invited and took part in the trade fair under the hosted buyers’ programme, conducting about 78,000 meetings with exhibitors.
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