Case Study : Europe’s biggest urological event in Munich

Bavarian capital hosted Annual Congress of the European Association of Urology in March 2016


The European Association of Urology (EAU) is the representative body for European urologists and leading authority on urological practice, research and education. More than 15,000 medical professionals from all across Europe are EAU members and as part of its mission, the association, which is run as a non-profit organisation, regularly organises some of Europe’s most respected scientific urological congresses and meetings to foster the highest standards of urological care throughout Europe.

The Annual EAU Congress is Europe’s largest event in the field of urology, presenting the latest and most relevant knowledge and original unpublished data. It is a major international platform for thousands of delegates and exhibitors who come together to discuss the latest research results, treatment methods and ideas for urological innovation. In 2016, the EAU selected Munich as the venue for the 31st Annual Congress of the European Association of Urology (EAU2016), with urologists and affiliated medical professionals from 118 countries meeting at Messe Munich’s ICM International Congress Centre and its adjacent exhibition halls from 11 to 15 March 2016. The programme included lectures, HD video surgery sessions, hands-on training and practice-oriented courses, plus an exhibition featuring the latest products from companies worldwide.

Munich is a prime venue for large-scale congresses, with some of Europe’s major medical associations holding events in the Bavarian capital on a regular basis, such as the European Society of Cardiology or the European Respiratory Society.

Meeting details: why Munich?

The EAU chose Munich for its annual congress because of the city’s modern infrastructure, providing all the necessary accommodation options and a congress venue that was able to cater for the size of the event and fulfil all technological requirements. The right mix of convenience of travel, public transport, state-of-the-art congress centre and a wide choice of hotels convinced the organiser, plus the close cooperation between Messe Munich and Munich Convention Bureau provided EAU with a comprehensive and at the same time customised congress package.

Munich Convention Bureau, for instance, supported the organiser with locations for get-togethers outside the official congress programme, helped with promoting the city and with allocating hotel rooms. The ICM’s capability of providing state-of-the-art and customised technological solutions were of particular importance and enabled not only video conferencing as an important feature of the congress but also the transmission of 3D live surgery from several hospitals .


With more than 13,000 delegates from 118 countries, the 2016 EAU Congress was one of the most successful ever in the EAU’s history of this yearly meeting. In addition, almost 200 companies, including high-profile players as well as small innovative businesses, showcased their products and services, with the EAU Exhibition being one of the premier opportunities worldwide for presenting established products as well as cutting-edge medical technology. The high-profile scientific programme featured 1,425 expert speakers in over 300 sessions, resulting in more than 4,400 pieces of scientific content (e.g., webcasts, abstracts, videos) uploaded to the online EAU16 Resource Centre. The event also generated considerable social media coverage, with 16,715 shared tweets generating more than 17 million impressions.

The organisers in particular commented very positively on the overall high level of infrastructure as well as the excellent service provided by the ICM throughout the preparations and running of the congress .

Destination Partner

Key Industry

Quick Facts

Meeting: name, size & venue
•    31st Annual Congress of the European Association of Urology (EAU2016)
•    13,000+ delegates
•    ICM – International Congress Centre at Messe Munich

Destination highlights
•    Industry expertise
•    Travel convenience (location and transport)
•    First-class infrastructure & state-of-the-art congress centre
•    Attractive surroundings & local culture