© Intercongress

04 Dec 2017

Megatrend: Technology is here to stay

Orthopaedics and trauma surgery congress DKOU 2017 shows how it’s done at this year’s event in Berlin

Five megatrends characterise today’s meetings and conventions industry, and agencies are increasingly translating them into their events: Meetings need to adapt to the growing influence of technology on all aspects of our life, reflect the topics of globalisation and mobility of the future, focus on sustainability and consider demographic change.

DKOU 2017, the German Congress for Orthopaedics and Trauma Surgery, shows in an exemplary way how these megatrends can be implemented to create a successful event.

Summary

Headlined “Motion is Life“, the congress attracted visitors from 66 countries who experienced Berlin as a location with a first-class infrastructure. The event also impressively showcased ecological and social responsibility by, amongst others, providing all-round childcare. The three societies who jointly organise the congress had added a special patients’ day as well as a training and education programme for young doctors to the agenda. However, the congress impressed most when it came to the use of technology.

Where, who and how – the details

DKOU 2017, Europe’s biggest congress for orthopaedics and trauma surgery, opened its doors to more than 11,000 delegates on 24 October. But attending a congress does not start with the day of the event itself but much earlier when it is flagged up to (potential) attendees on different platforms, thus creating touch points very early on in the delegate journey.

Intercongress as the event management agency used an e-newsletter that was sent to more than 15,000 subscribers and reminded, amongst others, of deadlines related to the congress. “However, our most important communication medium is the congress website with more than 100,000 visits per year, “ says Nicole Lange, who handles PR & Media at Intercongress. “This platform is our hub for any kind of information and it is also where speakers, attendees and exhibitors interact.”

Using the CVS congress software, the website serves as a centrepiece where all aspects of the congress come together and interface, such as submitting and evaluating abstracts, delegate registration or certification. Social media platforms such as Twitter, Facebook, Flickr and YouTube are also integrated on the website. All of these channels carried relevant content before as well as during the event to keep anyone interested in the event up-to-date, featuring highlights and general information.

“I’d like to express my heartfelt thanks for the outstanding success of DKOU 2017. We’ve so far only had positive feedback. The scientific programme, the exhibition as well as the industry workshops and programme of accompanying events have all met with approval. Our US guests were very impressed and the academic quality and overall atmosphere were very good throughout.”

Univ.-Prof. Dr. Ingo Marzi (President DGOU, DGU)

Providing solutions for different requirements

Alongside the website, the congress worked with a number of technologies to enhance the experience and provide solutions for a variety of requirements. Attendees were able to use the free-of-charge multi-event app from SyncopticCon in order to monitor medical congresses, make their choice, plan their attendance, set-up reminders and evaluate the most innovative products when on-site.

If someone couldn’t physically attend a specific congress session, video streaming, provided by Techcast, still made it possible to get the content either live or later on via webcast. The trend for hybrid congresses and learning offers was showcased by Winglet with an e-learning platform which specifically offered certifications in the field of orthopaedics and trauma surgery.

The entire DKOU2017 event space was equipped with numerous lounges where delegates could work or relax, providing sufficient sockets and charging points for electronical devices as well as special massage chairs.

The accompanying technical exhibition covered 6,000 square metres where exhibitors from all over the world showcased medical innovations. Among the three best “BrandNew@DKOU” products that visitors selected via e-voting wasa 3D titanium prosthetic.

Wow – the results

Responding to the technology megatrend and integrating innovative technologies into the event went down very well with the delegates: “Health professionals are often very much up-to-date when it comes to technology, and younger attendees in particular are used to always having access to Wi-Fi and the digital world,” so Nicole Lange. Hence, DKOU attendees were in the majority satisfied with the event. Focussing on technology also has the added advantage of being more sustainable and reducing the use of paper which is one of the organisers’ goal. In this context, Nicole Lange stressed the advantage of using apps: “They do not produce any emissions.”

Despite of all of this, one aspect highlighted by Nicole Lange is still very important: “In our experience, meeting people face to face and on-site is vital because getting together with your colleagues in a physical space creates lasting impressions.” This means that technology will not supersede human interaction but take on a supportive function because emotional experiences are irreplaceable.

DKOU 2017 – a success story

The German Congress for Orthopaedics and Trauma Surgery (DKOU – Deutscher Kongress für Orthopädie und Unfallchirurgie) is a joint medical congress of the German Association for Trauma Surgery (DGU - Deutsche Gesellschaft für Unfallchirurgie), the German Association for Orthopaedics and Orthopaedic Surgery (DGOOC - Deutsche Gesellschaft für Orthopädie und Orthopädische Chirurgie) and the Professional Organisation for Orthopaedics and Trauma Surgery (BVOU – Berufsverband für Orthopädie und Unfallchirurgie). Intercongress has been organising the event for 25 years. During this time, DKOU has become a household name and major brand in the field of orthopaedics and trauma surgery. Over the past twelve years, delegate numbers rose by about 40% and with more than 11,000 attendees, DKOU is considered to be the biggest congress in Europe in this specific medial field. Around 250 companies present their products for the musculoskeletal system (bones, muscles and joints) on almost 6,000 square metres of exhibition space. With its 25 years anniversary initiative #25Moves4Charity, Intercongress takes up the event motto of „Motion is Life“, supporting Médecins sans Frontières. For more information and how to take part, please click here.

Five megatrends in the meetings industry

Five megatrends dominate the meetings and conventions sector:

  1. Technology in work and life
  2. Globalisation and internationalisation
  3. Mobility of the future
  4. Sustainable development
  5. Demographic change, feminisation and diversity

Want to know more?

Are you interested in more information on how to organise successful meetings? Then click here for our study on the five megatrends shaping the future of our industry.

© Intercongress
© Intercongress
© Intercongress
© Intercongress
© Intercongress
© Intercongress
© Intercongress
© Intercongress