Where low-touch meets high-connection

Date & Time: Monday, June 26, 2021 4 to 4:45 pm CEST

Sustainability is fascinatingly complex. Digitalization provides us with a vast array of opportunities and tech tools to address the complexity of sustainability. This short presentation therefore addresses the relationship between sustainability and digitalization and explores the potential that digitalization has to further sustainability goals. This complex relationship will be contextualised through the lens of emerging low touch and high touch economy demands. Using a series of examples, the opportunities to leverage both sides of the low touch-high touch spectrum will be outlined with a focus on the need for innovation and will set the stage for critical reflection on how digitalization and sustainability can and should be understood.

Key learning points:

  • How to leverage a deeper understanding of sustainability to open opportunities for innovation in tourism and event experiences.
  • How to leverage digitalization to support sustainability objectives in events and tourism
  • How this digitalization can add value to experiences.

Prof. Dr. Lauren Uğur, M.Sc. MBA, Urban development and management specialist , Professor for International Tourism Management, Heilbronn University of Applied Sciences, Germany

Lauren Ugur, passionate educator, tourism and urban development fundi. Lauren is a sociologist, urban development and tourism management specialist. She currently holds a professorship for International Tourism Management at the Heilbronn University of Applied Sciences. As a practicing academic Lauren draws on her diverse background to support both government and private sector organisations to tackle the complex challenges of sustainability, inclusive development and organisational transformation. Lauren believes that education and creativity holds the key to mind-set change and innovation.