© SMX 2020

Ad | October 12 2020

Munich’s event industry: Back to life

The events industry in Munich is coming to life again. New regulations by the state make small-scale events possible again, and congresses and trade fairs can take place since 1st September. The Munich Convention Bureau and its event and hotel partners are ready and looking forward to welcoming event guests again in the Bavarian capital. The hotel, catering and event partners have adapted their services and offerings to the current corona regulations and are well prepared. The Consulting Service of the Munich Convention Bureau is in close contact with all partners and has access to the latest data and information on the concept of the partners' premises. This enables conference and event planners to be fully supported and brokered.

Trade fairs and congresses since 1st September – what's allowed?

According to regulations by the Bavarian State Ministry of Economic Affairs, Regional Development and Energy, trade fair and congress operations in Bavaria can take place again since 1 September. When planning a trade fair or congress, organizers must comply with the requirements of the state protection and hygiene concept. This includes that visitors must keep a distance of 1.5 meters (5 feet) and always wear a face mask indoors. Exhibitors, visitors and service providers must register when entering the exhibition or congress site to ensure that there is a maximum of 1 visitor per 10m² of event space on site. Organizers must have a hygiene concept, a cleaning and disinfection plan and a ventilation and parking concept.

Guideline with most important basic data of the state safety and hygiene concept for trade fairs, congresses and exhibitions

  • Observance of a minimum distance of 1.5 meters (5 feet) between all participants.
  • In indoor areas: A mask covering the mouth and nose must always be worn regardless of whether the minimum distance can be maintained.
  • In outdoor areas: A mask covering the mouth and nose must be worn if the minimum distance of 1.5 m (5 feet) cannot be maintained.
  • Mandatory registration of all exhibitors, visitors and service providers on the site.
  • No more than one visitor per 10m2 of event space is allowed at any one time.
  • Preparation of a signed visitor route and distance markings to avoid the accumulation of large crowds.
  • Preparation and submission to the competent authority of an event-specific safety and hygiene concept, cleaning and disinfection plan, ventilation concept, parking concept.
  • Smaller congresses, which are not subject to the licensing requirement, must present the corresponding event-specific safety and hygiene concept to the competent authority on request. 
  • Spit protection equipment must be provided at all contact points such as the check-in, sanitary facilities, service offices, sales points, etc.
  • Implementation of the current sector-specific hygiene concept must be ensured for restaurants and catering outlets.
© Fabric Days 2020

New trade fair formats in Munich

Munich is already looking forward to bringing new trade fair formats to the Bavarian capital – such as hybrid conferences.

We have already been starting in September: from 1-2 September, the SMX, Germany's largest conference for search marketing, was held as a hybrid event at the ICM – International Congress Center Munich. From 1-3 September, the Fabric Days, a business-focused special event, took place at the MOC of Messe München with over 300 international exhibitors. The Digital Future Congress followed on 17 September, as a hybrid event in the MOC, with over 100 exhibitors, 50 lectures and workshops.

Upcoming highlights in 2021

The coming year will bring highlights that Munich is already looking forward to: In April 2021 the One Young World Summit will take place in world-famous event locations in Munich, including the BMW Welt, the Olympic Park and the Olympic Hall.

Transforming from a traditional automotive trade fair into a global mobility platform, the new IAA Mobility will be coming to Munich in 2021. It will be held from 7-12 September on the grounds of the Messe München as well as in the heart of the city. The German Association of the Automotive Industry (VDA) and Messe München recently presented the concept for the IAA 2021. It promises to be a novel event concept with three highlight areas: The Summit on the grounds of the Messe München, the Open Space in downtown as well as the Blue Lane that will attract residents and guests from all over the world. 

Munich will also be the host city to four UEFA EURO 2021 games next year and is looking forward to welcoming numerous international guests to the Bavarian capital.