SightCity fair as best practice for accessibility and inclusion

SightCity annual exhibition for blind and low vision aids for the 14th time held at the Sheraton Frankfurt Airport Hotel & Conference Center

SightCity (, Europe’s largest trade fair for aids for the blind and visually impaired, was for the 14th time held at the Sheraton Frankfurt Airport Hotel & Conference Center from 18 to 20 May 2016. More than 3,800 visitors attended the exhibition and over 138 exhibitors from more than 20 countries showcased a wide choice of established and new aids that enable more accessibility and inclusion.

Once again, SightCity was a meeting point for professionals from the fields of medicine, optics and rehabilitation as well as for associations, blind and visually impaired people and everyone interested in the subject matter. Numerous aids that make it easier for people with visual impairments to participate in daily life were presented, including high-tech solutions, such as screen readers with integrated functions to read out loud the content on the screen, or online banking.

In order to ensure inclusion for blind and visually impaired visitors, the organisers had to consider a number of aspects in the event’s preparation phase: “This made it quite special for us, in particular in the planning phase, and you start looking at the hotel from a different perspective,“ explains Andy Bielz, Convention Sales Manager at Sheraton Frankfurt Airport. The Sheraton took great care to ensure that visitors were able to easily find their way from the airport’s train station to the event and also that it was easy for them to find their way around the venue itself.

In order to achieve this, the organisers worked with inclusion (, a company that fitted the Sheraton with a 1,000 metre guidance system. This system was installed within only one day and remained in the Sheraton for the duration of SightCity. In addition, there was also a pick up and escort service at the fair to assist visitors. As a result, SightCity was a well attended event that fostered vivid exchanges between visitors and exhibitors.

Organisers and participants look forward to the next SightCity exhibition, taking place from 3 to 5 May 2017.

To see what SightCity is all about, take a look at a video of this year’s event, showing how the Sheraton Frankfurt Airport Hotel & Conference Center made sure to provide an inclusive and accessible venue:

Sheraton Frankfurt Airport Hotel & Conference Center

With an offer of 1,008 guest rooms and suites on nine floors, the Sheraton Frankfurt Airport Hotel & Conference Center is one of the largest hotels in Germany. Its exceptional location between the check-in counters (Terminal 1) of Frankfurt International Airport, the AIRrail high-speed train station as well as "The Squaire" with its "New Work City" makes it one of the top addresses for stopovers, international business meetings, conferences and conventions in the economic center of the Rhine-Main area. The direct connection to two key freeways A3 and A5, a bus terminal, the regional and suburban railway stations complete its excellent accessibility.

The Sheraton Frankfurt Airport Hotel offers two exclusive Towers, Sheraton Club floors, a café, two restaurants, two bars, two fitness centers, a separate crew lounge, a business center, Europe's largest "Link @ Sheraton" business lounge and 60 banquet and conference rooms including the "SkyLoft" - an exclusive meeting and event venue - as well as the "Congress Center", which is designed for up to 1,200 people.

Sheraton Hotel & Resorts

Sheraton Hotels & Resorts, the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world. The brand is currently in the midst of implementing Sheraton 2020, a 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton recently launched “Where Actions Speak Louder,” a multi-channel, multi-million dollar advertising campaign that highlights the brand’s ongoing enhancements to its guest experience, including new products and partnerships, and a renewed focus on service. With work well underway, the brand has already rolled out a variety of initiatives under Sheraton 2020, including Paired, a new imaginative lobby bar menu; the richest SPG promotion in the brand’s history; and Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts.

To learn more, visit Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and

For further information, please contact:

c/o Frau Britta El Sayed Aly
Hugo-Eckener-Ring 15
60549 Frankfurt a.M.
Tel: 0049 69 6977 0
Fax: 0049 069 69772219


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