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MICEview GmbH & Co. KG

Other Services, Düsseldorf

MICEview supports hotels, event locations as well as Destination and Convention Bureaus at the fields of market and competitor analyses, revenue management and sales within the MICE market. The German start-up is based in Dusseldorf and was founded in September 2010. Soon, it established itself as European market leader in MICE analytics and market research while delivering user-friendly reports and relevant market information.

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MICEview GmbH & Co. KG
Merowingerstr. 61
40225  Düsseldorf

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Description

Prior to the formation of MICEview, both company founders collected valuable market know-how and expertise during their work as Sales and Marketing as well as Yield Management professionals at international hotel chains. The need for valuable and significant MICE analytics became evident and MICEview delivers the ideal and time-saving solution to fill exactly this need.

The company's vision is the creation of a measurable MICE market based on well-founded data and analyses, while establishing a sustainable basis for strategic decisions within MICE Revenue Management and Sales. Continuous event data collection allows the calculation of most important KPI's and statistics such as meeting space occupancy, market share, length of events, account and industry potentials, source markets or average occupancy per day of week.

MICEview collects event data from 600 renowned event hotels and locations on a daily basis, from 38 cities and 15 countries across Europe (as per May 2018). All event data is processed, researched and made available through various interactive tools, analyses and statistics. Thereby, MICEview is conducting the largest on-going MICE market study in Europe.

  • European market leader in MICE benchmarking, market analytics & statistics
  • THE MICE market study for Europe ü Outstanding data quality
  • Legal research methodology ü Personal support
  • User-friendly and smart reports & tools
  • compcheck - newest generation of MICE analytics & benchmarking
  • Global Account Viewer - global event database
  • Meeting Viewer -award-winning MICE revenue management tool

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