14 Aug 2018

Get Rid of Queues at Your Event

Author: Karin Althaus, Senior Marketing Associate, Cvent

There are a lot of terrible things that can go wrong at events. In most cases, the problems can be resolved without attendees ever knowing about them. The one thing that’s definitely noticed? Queues. Otherwise known as bottlenecks. One of the most visible hiccups onsite, queues are the bane of an organiser’s existence. Attendees hate waiting and queues can be difficult to break up once they form. How do you avoid some of the most common queues forming onsite?

You guessed it. Event management technology. Doing things the manual way can lead to more bottlenecks onsite, aka more irritated attendees.

Where and Why Some Queues Form

Check-In + Badging

Everyone shows up at about the same time for the event and it’s therefore not surprising that a queue will form. But if attendees are in a queue for more than a few minutes, their impression of the entire event can become soured by that single experience. First impressions are important. By using self-check-in kiosks and printing badges onsite, you can decrease queues. Attendees know how to check in on a screen – they’ve been conditioned at airports to do just that – and will make it through check-in much faster. And, if they find any errors in their registration information, they can fix it themselves.

Getting into Sessions

As an event organiser, you want to track who is attending what session. As an attendee, you want to get into that session without waiting in a queue. Quick scan in, RFID, and other technology options allow attendees to get into sessions quickly and you’ll know where they are.

Food

Did you know you can track how many attendees get a drink or food in a break? Understanding foot traffic allows you to rearrange where table or coffee is set up to accommodate busy areas. Or it will show you where to rush more food. When attendees are hangry, the last thing they want is to wait for food. Sometimes, even the best-designed food layouts don’t work. Use live attendee tracking data to adjust as necessary.

Maps

There are times when there’s an obvious reason for queues , and then there are other times queues form just because the attendees do not fully understand the venue layout. There may be a whole different route they didn’t know existed, which is why they’re all crammed into the same hallway trying to get into the keynote. Use a mobile event app to send push notifications highlighting different paths on the in-app map.

Session changes/delays

Another great use for your mobile event app push notifications? Session changes or time delays. Avoid a potential queue and avoid confusion by sending out a notification to attendees. The in-app map will come in handy for room changes.

Conclusion

No one likes waiting in a queue. Event management technology helps to decrease the number of onsite bottlenecks to make sure your attendees stay happy and enjoy the experience. No one wants the resounding theme of their post-event survey to be that queues were too long. Fix the problem before it forms – by using technology.  

Klick here to learn more about Cvent’s onsite solutions and mobile event apps.

 

 

 

Karin Althaus

Karin Althaus joined the Cvent team in June 2015. Based on her own experience in organising a scientific conference she understands event organisers' pain points and how technology can help them plan, manage, market and measure their events in a more efficient way. As Senior Marketing Associate Karin works closely with Cvent's global teams to plan and execute campaigns both in Europe in general and the DACH region in particular.

About Cvent

Cvent, Inc. is a leading cloud-based enterprise event management platform. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimise the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events.

Visit www.cvent.co.uk to learn more.